The Kind Campaign – Spreading Kindness
Kind Campaign is an internationally recognized movement, documentary and school program based upon the powerful belief in KINDness that brings awareness and healing to the negative and lasting effects of girl-against-girl “crime.” In February 2009, while attending Pepperdine University, two young girls recognized a problem and decided to do something about it. Lauren Parsekian and Molly Thompson, both affected by female bullying, decided to create a documentary and non-profit that would ultimately change the lives of hundreds of thousands of people across America. The girls have gone on three national tours, spreading their school assembly program and documentary film in hundreds of schools and communities across the country. We love everything about this campaign. They’ve even created a collection of “kind” inspired items with t-shirts and more that can be found at Element Eden.